Total Account Management
The Amazon account management agency that takes it all off your plate.
One dedicated team runs the content, the ads, the operations, and the inventory, and shows you what moved every month. It works the way an in-house team would, without you having to build one.
Free, no obligation — run by the brand manager you’d actually get.
What’s included
What does an Amazon account management agency do all month?
Here’s the honest answer, in the four jobs that decide whether a CPG brand grows on Amazon. Each one starts with what Amazon actually demands on that side of the account, then what we run against it. What your account needs from each of them is what the audit settles. All four run continuously; none of them is a setup phase that quietly goes stale. The month itself has a shape — a strategy call every two weeks, a report before it and a summary after, a live dashboard in between — and that’s further down this page.
Getting found
Sponsored is not one thing. The self-serve ad console holds several formats and they are not interchangeable. Sponsored products bid on search terms and competitor detail pages, and any professional seller can run them. Sponsored brands, sponsored display and sponsored TV sit behind Brand Registry, which puts the trademark on the critical path for most of the ad surface rather than in the legal file. A pending application can be enough, depending on where and how you filed. Above the console sits Amazon DSP, bought through a managed or self-service seat with its own spend expectations, and usually a later conversation. Which formats your account can run is worth checking against your own Brand Registry status rather than assumed.
Organic is a separate machine with stricter input. Amazon matches shoppers to items from the listing's own structured data: title, bullets, the backend search-term field, the attributes your product type requires, and the browse node it sits in. A term in none of those fields is one the item is unlikely to surface for organically, so the ad has to buy every impression the listing should have been earning. The two are not sealed off from each other. A sponsored sale is still a sale, which is why the honest read on spend is total advertising cost of sales, not return on ad spend alone.
What we run here. We write the keyword and search strategy, then run the console formats — sponsored products, sponsored brands and its video creative, sponsored display, and retargeting through it — and we keep working the bids as the data moves. We defend your own brand terms in search. We manage spend toward a percentage-of-sales target we agree with you, and changing that target takes your approval; the spend itself is billed to you by Amazon. And we plan the tent-pole events on their own lead time: Prime Day, Black Friday, and the rest of the calendar.
Getting chosen
The buy box, which Amazon calls the featured offer, is not a reward for being the brand. It keys on landed price, fulfillment speed, stock and seller performance, and it can be shared between sellers or switched off altogether. A single-seller listing can still lose it: when Amazon reads the price as out of line with what the item sells for elsewhere, including on your own site, the add-to-cart button is replaced by a link to other buying options.
Then there is the screen. Most traffic arrives on a phone, where the page is not a smaller desktop page but a different one. The image carousel carries most of the decision, the title truncates, the bullets collapse behind a tap, and A+ content sits far down, often below the reviews. Content approved on a monitor was approved in the wrong place. A+ and Brand Story need Brand Registry and the richer modules have their own eligibility, so what your catalog qualifies for is worth checking rather than assumed. Amazon will split-test images, titles and A+ natively for eligible brands. It has never offered a price test, so price gets tested by hand on a schedule or not at all.
What we run here. Our designer builds the listing for the phone first — titles, image direction, A+ content, Brand Story modules — from the assets you already have. We design your storefront and keep it current. We run promotions, coupons and your Subscribe & Save program, and we test price by hand on a schedule, because Amazon gives you no native tool for it. None of that moves without your sign-off. And we run review programs like Vine where they fit.
Staying healthy
Account health is a page in Seller Central with numeric thresholds behind it, and it measures two different things. One is order performance: defect rate, late shipment, valid tracking, most of which FBA absorbs on your behalf. The other is policy. Intellectual property complaints, authenticity and condition claims, safety and compliance, restricted claims in the listing copy itself. Both can end an account. Policy is the side that does it without a trend line to watch first, and a food, beverage or personal-care catalog tends to draw more of it, because a benefit claim that reads fine in a brand deck can read to Amazon as a regulated one.
Case work is the rest of it, and it is not a support ticket. A deactivated ASIN comes back on Amazon's terms: sometimes documentation, sometimes a plan of action in Amazon's format — root cause, correction, prevention — escalated when the first reviewer declines it. Reimbursement claims for stock Amazon lost, damaged or never checked in are their own discipline, with filing windows that have shortened more than once. Amazon now raises some of them automatically. The rest still need somebody to find them and file them, and Amazon does not send a reminder. Meanwhile the catalog drifts: images revert, bullets get overwritten by another contribution, a variation family quietly comes apart.
What we run here. We watch account health and we work the cases: documentation, a plan of action in Amazon's own root-cause-correction-prevention format, escalated past a first decline. We cover customer service. We find the inventory Amazon lost, damaged or never checked in, and we file the claims that are still filable. We mine the data buried in Seller Central — Search Query Performance, Brand Analytics, funnel drop-off. And every week somebody on your account reads your live pages with their own eyes.
Staying stocked
FBA prices a unit off a size tier and a weight band, and the boundaries are hard edges. A fraction of an inch or an ounce over and every unit after it prices in the next band up. Above the smallest tier the weight Amazon bills is the greater of actual and dimensional weight, so a light box with air in it prices like a heavy one. Referral fees vary by category, and in several of the categories CPG lives in the rate itself changes at a price point, which makes pack size and price one decision rather than two.
Storage is charged by volume, costs more in the fourth quarter, and adds a surcharge on units that have sat too long. Inbound carries its own arithmetic: send to fewer destinations and Amazon charges a placement fee, accept its split across more and it does not. And what you are aiming at is a corridor rather than a floor: too much stock is billed, and on the sizes where Amazon charges for it, too little is billed as well — while capacity limits cap what you can send at all. The only honest version of any of this is your own SKUs run against Amazon's current rate card.
What we run here. We forecast demand and tell you what to reorder and when; you confirm the quantities. We create the FBA shipments and coordinate the inbound. We monitor stock aging for everything and expiration dates because this is a consumables catalog. And we give you fee-aware pack and dimensional-weight guidance run against your own products, so nobody is paying to ship dead space — the packaging call stays yours.
“Also, we were impressed with their ability to differentiate high-value adjustments from minor tweaking.”
Where it leaks
Consumables break differently. Here’s where.
Every Amazon account runs on the same four jobs. What’s different about a food, beverage, pet or personal-care brand is where the account gives way when nobody is watching — and not one of the five is an ads problem, which is why raising a bid has never fixed any of them. They’re the kind of thing an audit has to go looking for, because nothing in Seller Central surfaces them on its own.
The multipack is a different SKU, not a bigger one
A single, a three-pack and a twelve-pack of the same product are three different fee calculations, three different size tiers and often three different margins, and the pack that reads best on a spreadsheet can be the one that prices worst once FBA has weighed it. Then there is the family. Variations let the packs share a page and pool their reviews, but Amazon decides which child a shopper lands on first, not necessarily the one you would pick. A family built wrong, with packs that don't belong together or singles stranded on separate pages, splits the review history and hides the entry price point.
Dated stock is a clock, not a shelf
FBA takes expiration-dated goods on its own terms. The date has to be printed on the unit and the case, there is a minimum remaining shelf life at receipt, and units close to the date are pulled for disposal rather than sold down. The part that catches brands out is sequencing: you do not control which batch ships, so mixing production runs under one FNSKU means fresh units can go out while older ones age toward disposal behind them. That makes a slow SKU a different problem than it is for a durable good — not a storage line but a write-off with a date on it. Requirements vary by category and product type, so they are worth confirming against your own products.
A consumable earns reviews more slowly than it sells
Reviews attach to purchases, but the same household buys a consumable again and again, and a repeat buyer rarely leaves a second review. So a food or personal-care SKU accumulates reviews per unit sold more slowly than a durable good does, while competing on a page that puts the review count right under the title. The compliant levers are narrow — Vine on the units you enrol, Amazon's own review request, and insert rules that put a brand at risk the moment anyone gets creative with them. Read against a durable-goods benchmark, a healthy consumable looks like it is underperforming when it is doing exactly what it should.
Someone else is already selling your ASIN
A brand that has ever sold through a distributor often has company on its own listings. Resellers compete for the same featured offer you do, price is a large part of how that gets settled, and the practical floor under your Amazon price ends up set by whoever bought your product cheapest. Brand Registry gives you control of the content and tools for reporting infringement. It does not give you a button that removes an authorized seller. Their stock is also your reviews: product that sat somewhere hot, or shipped close to its date, can put returns and one-star reviews on the ASIN your brand owns. The lever that actually moves this is upstream in your distribution terms, which is your call and not ours to make.
Subscribe & Save is a margin decision before it is a growth one
Subscribe & Save suits a product people rebuy. What it changes structurally is that a share of your demand becomes scheduled reorders placed against your inventory rather than one-off purchases. The economics are worth doing before the enrollment, though. The base discount a subscriber sees comes out of your margin rather than Amazon's, the tiers change what that costs, and the funding rules have moved more than once, so what the program takes out of a unit is worth running per pack size on your own numbers. There is a forecasting side too. A subscription base makes demand look smooth right up until a stock-out cancels shipments that were already counted.
Who does the work
A team you can name — not a pool you’re assigned to.
The person who runs your audit runs your account, from the first call on. And nothing that costs money or changes how your brand shows up moves without your yes.
Your brand manager
Your lead and single point of accountability. They ran your audit, so they walk in already knowing where everything is — no stranger at kickoff, no re-explaining.
Your marketplace specialist
Handles the daily execution across all four jobs above, working directly with your brand manager.
Your designer
In-house, not freelanced out. Turns the brand assets you already have into listing images, A+ pages, and your storefront.
Cadence & reporting
- Strategy calls every two weeks — report before, summary after
- A bigger business review roughly twice a year: where we've been, what's next
- One shared inbox the whole account team sees, so you're never chasing five people for one answer
- A live dashboard you can open any time, powered by the BetterSellerData platform
“It's nice to have Amazon experts because our team is so small we rely on them to really take ownership of the project.”
No lock-in
Easy to leave. Built so you won’t want to.
30-day Love it or Leave It guarantee
If the first month doesn’t convince you, you leave — that’s the whole policy. Fixes start shipping week one, so you’ll know quickly.
Six months, then month-to-month
Six months is what real channel work takes. After that it’s 30 days’ notice, no auto-renewal, no exit maze.
Proof
What this looks like on a real account.
Every one of these is a brand we manage, published with their permission, with the numbers they signed off on.
- BetcoA Main Image Rebuild Unlocks a Sales Surge
- Embe Babies321% Sales Growth with a Smarter Amazon Strategy
- Garlic ExpressionsHow Garlic Expressions Claimed the #1 Spot on Amazon
- Heath Riles BBQAn FBA Shift Doubles Sales for a Competition BBQ Brand
- Lalabu90% Year-on-Year Growth with Better Content and Smarter Ads
- LorAnn Oils10x More Efficient Brand Defense on Amazon
- Shaz & KiksFrom a Standing Start to 1,000 Units a Month on Amazon
Pricing
Transparent, up-front pricing. You’ll know the cost before the first call.
Two structures, one menu, no custom quotes: a lower retainer plus a small percentage of sales while you’re building, or a flat fee tied to ad spend once you’re at scale — so the fee doesn’t grow into a penalty for succeeding. We’ll recommend one; you choose.
Add-ons: Walmart Marketplace and international
We manage Walmart Marketplace as an add-on for brands we already run Amazon for — same team, same rhythm. Additional Amazon marketplaces (UK, Germany, and beyond) bolt on the same way. Both live on the pricing page.
Where we’re not a fit
We say no to a lot. Here’s the list.
First, who we say yes to: CPG brands doing roughly $500K–$5M a year, with a registered trademark or one underway, who are ready to hand the channel off completely. If that’s you, the list below is what keeps our yes meaningful.
Cheaper for both of us to find out now than in month three.
Consulting-only or co-management
We run the channel or we don't take it on. Advice-only engagements always end with homework nobody does.
Physical product handling
We're not a 3PL. We manage the flow into Amazon's network, never the boxes.
New photography or video production
We work with the assets you already have. New shoots go to your creative partners.
Meta, Google, TikTok, or website work
We're Amazon-only on purpose. Depth is the product; other partners cover the rest.
Direct retail relationships
Your retail team owns those relationships. We optimize what's optimizable on the Amazon side and say honestly where our control ends.
Catalogs of hundreds of SKUs
Dedicated-team depth doesn't stretch that thin. Past a few hundred SKUs, you want a different kind of provider.
What it’s called
Five words for the same thing — and one of them isn’t us.
People search for an Amazon account agency, an Amazon account management service, an account management company, a consultant, an account manager. Mostly they want the same thing: someone to run the channel instead of advising on it. Here’s what each word means here, and where each one stops.
Full account management
Full-service means the whole channel, not a slice of it: content, ads, operations, and inventory, run by one team that both decides and does. This is the only thing we sell — Total Account Management, your outsourced Amazon department. There's no lighter tier where we run the ads and leave the rest on your desk.
Seller account management
Your Seller Central account is the thing being managed, and it stays yours — your Brand Registry, your data, your payouts. We work inside it on our own user permissions: listings, cases, FBA shipments, account health, day after day. Nothing gets rebuilt somewhere else and handed back later.
Brand management
If brand management means how your brand shows up on Amazon — images, A+ content, storefront, defending your brand name in search, promotions and price tests run with your sign-off — that's the same job under a different name, and it's included. If it means brand strategy off Amazon, packaging, or your retail relationships, that's not us. Amazon is one channel in your business, not the whole of it.
Account management service, company, or agency
Used interchangeably, and we answer to all of them. What actually differs between providers is scope and who touches the account. Ours is account management for Amazon sellers, end to end: a US-based brand manager leading, a marketplace specialist and an in-house designer behind them, and the scope is everything inside Seller Central.
Amazon consultant
A consultant hands you a plan and your team executes it. We don't work that way — strategy and execution ship together, or the plan sits in a folder until it's stale. If what you want is an assessment and a roadmap for someone else to run, hire a consultant. We'd be the wrong purchase.
Dedicated account manager
The account manager people search for is our brand manager — your strategic lead and single point of accountability, the same person from the audit onward. One person to talk to; more than one person doing the work. You're not buying a solo contractor's spare hours.
Questions
Questions we get before the handoff.
What does Amazon account management include?
Everything the channel needs to run: listing content and A+ pages, advertising, promotions, account health and case work, inventory forecasting and FBA shipments. The four jobs above are how we organize it — all four, not a menu you pick from. If it happens inside Seller Central, it's ours.
How is this different from hiring an Amazon ads agency?
An ads agency runs one lever. We run the account: ads, yes, but also the content the ads land on, the operations that keep the account healthy, and the inventory that keeps you sellable. On Amazon those four move together or not at all.
Do we keep ownership of our Amazon account?
Always. It's your account, your Brand Registry, your data — we work inside them with our own user permissions. If we ever part ways, nothing migrates back, because nothing left.
Who actually does the work?
A brand manager who leads strategy, a marketplace specialist who executes daily, and a graphic designer for creative updates — the same three people every week, with names you'll know by the second call. The brand manager who runs your audit is the one who'd run your account.
How fast can we start?
It starts with the free audit — real findings from your own account before any contract exists. Say yes and week one is already mapped: access, baselines, and the first fixes going in. The full first-90-days walkthrough is on the how-we-work page.
What about Walmart Marketplace?
Amazon is the job; Walmart Marketplace is an add-on for brands already working with us, priced on the pricing page. We'd rather run one channel deeply than several thinly.
What's the difference between an Amazon agency, an Amazon consultant, and an account manager?
Mostly vocabulary, but not entirely. Agency, service, and company all describe the same purchase: a team that runs your Seller Central account. A consultant is genuinely different — they advise, your team executes, and we don't take advice-only work. An account manager is a person rather than a package; ours is a brand manager who leads strategy, backed by a marketplace specialist and a designer.
Is full account management the same as seller account management?
Same job, different half of the phrase. Seller account management names what's being managed — your own Amazon seller account, which stays in your name. Full account management names how much of it we take: content, advertising, operations, and inventory together, not one lever. We only sell the full version.
See what your account’s actually capable of.
The free audit answers it with your own data — run by the brand manager who’d own the account, no obligation attached.
Get my free audit