Coming soon
Launch your brand on Amazon, properly, the first time.
A self-paced course for CPG brands that have not launched on Amazon yet. The same sequence we run for clients, written so you can run it yourself — the economics before the listing, the listing before the ads, and an honest answer about whether you should be there at all.
It is not finished yet. Put your email in and you will hear from us once — when it opens.
Join the waitlist
One email when the course opens. No drip sequence, no countdown timer, and we will not pass your address anywhere else.
Who it is for
Built for the brand that is not on Amazon yet.
- You make food, beverage, or another consumer packaged good.
- You are selling somewhere already — your own site, retail, or both.
- Amazon is a channel you have not opened yet, or opened badly and stopped.
- You want to run it yourself for now, and you want to run it correctly.
If you are already selling on Amazon at any real volume, this is not the right thing for you — a free account audit is.
What is in it
Ten modules, in the order the work actually happens.
This is the running order, not a wish list. It starts by asking whether you should launch at all, and it ends by telling you when to stop doing this yourself.
- 00
Should you be on Amazon yet?
The honest gate. Some brands should wait, and we would rather tell you that now than sell you a course you cannot use.
- 01
Before you list
Seller account, Brand Registry, and the compliance traps food and beverage specifically falls into.
- 02
Economics first
Unit economics, FBA fees by size tier, and the price point that survives them. Deliberately before the listing — most brands build the listing first and meet the maths afterwards.
- 03
The listing
Title, bullets, A+ content, written for how CPG actually gets found rather than how copywriting sounds.
- 04
Keywords
The searches that mean money, and the ones that only mean traffic.
- 05
Inventory and the first shipment
Shipment plans, and the stock-out that kills months of momentum in a week.
- 06
Launch
Reviews, the first ninety days, what to do and in what order.
- 07
Advertising without burning money
The smallest campaign structure that works, and when to leave it alone.
- 08
Reading your own numbers
What to look at weekly, and — just as important — what to ignore.
- 09
When to stop doing this yourself
The honest graduation. What it looks like when a brand has outgrown running Amazon in-house, and what to do about it.
Not ready yet — and we will not pretend it is.
The course is being built now and there is no date on it. We would rather leave this page honest than put a fake countdown on it. When it opens, everyone on the waitlist hears first.
In the meantime our written resources are free and cover a fair amount of module 2 and module 4 already.