Shaz & Kiks is a beauty and personal care brand rooted in Ayurvedic tradition, built on direct-to-consumer sales and a Sephora.com relationship. Entering Amazon meant starting from nothing — with a luxury brand aesthetic to protect and a real need for fast traction, both to generate revenue and to prove the channel's value to retail partners.
The challenge
There was no prior Amazon presence to build on: no listings, no reviews, no ranking history, no sales velocity. The brand needed to establish revenue and profitability quickly rather than over a year. Its creative had to reconcile a luxury aesthetic with what actually performs in Amazon search results, which are two different design problems. And several product claims and ingredients raised compliance questions that had to be resolved before anything could go live.
What we did
ExpertCPG built a fully optimised Amazon presence from the ground up. The launch used Amazon Vine to solve the cold-start review problem, search-optimised copy, customised infographics and a main image built specifically to stand out in search results.
Premium A+ Content, a branded Storefront and a Brand Story established credibility for a brand no Amazon shopper had encountered there before. We also worked creator connections to build demand from outside the platform pointing in. The compliance questions were resolved without compromising the brand's identity, which was a constraint rather than a preference.
The outcome
Within 60 days the brand scaled to 1,000 units and a five-figure monthly revenue run rate, achieving a 5.0 return on ad spend, with the majority of that revenue arriving organically rather than bought. More than 50 subscribers came from a standing start.
Shaz & Kiks turned a blank slate into a working growth channel by launching with optimised content, strong creative and disciplined advertising support. With consistent sales and a polished presence, the brand has the performance record it needs for future retail conversations.