About
Selling on Amazon since 2014. Running it for brands since 2018.
ExpertCPG Commerce exists because Ryan Flynn spent years as the seller, with his own products and his own money on the line. Today a nine-person team runs Amazon end to end for growing CPG brands, and nothing about it is theoretical.
Our story
The short version: seller first, agency second.
The service that came out of it: Amazon account management →- 2014
Ryan leaves corporate America to sell on Amazon full-time. The company is called Charmac, after his two oldest kids, Charlotte and Mackenzie.
- ~2018
The pivot: Charmac stops selling its own products and starts running Amazon for other brands. It turns out years of being the seller is exactly the training the work needs.
- 2019
The team goes fully remote, a year before the pandemic makes everyone try it.
- January 2024
Charmac becomes ExpertCPG Commerce. New name, same legal company — Charmac Solutions LLC still signs the contracts.
- Today
About two dozen client brands, most in food and beverage. One service, same menu for everyone.
The founder
Ryan Flynn, founder & CEO.
Ryan has sold on Amazon for more than a decade, first with his own products and then for other people’s brands. He’s mentored CPG founders through SKU, the Austin accelerator, for more than four years, and stays close to the industry through Startup CPG. He works from central Pennsylvania, which he’d tell you is exactly as glamorous as it sounds.
Where we’re based
Remote-first, with Chicago roots.
Nine people, fully remote: four in the US across leadership, strategy, and brand management, plus a five-person operations team in the Philippines that keeps the daily work moving. Small on purpose — every client knows every name that touches their account.
Credentials & community
Credentials you can verify yourself.
Amazon Service Provider Network
Member of the Amazon SPN — Amazon's own directory of vetted service providers.
Amazon Ads partner
We're a recognized Amazon Ads partner, certified across every ad format.
Walmart Marketplace partner
We hold Walmart Marketplace partner status too, for brands running both channels.
See what Walmart Marketplace management involves →SKU mentor
Founder Ryan Flynn has mentored at SKU, the Austin-based CPG accelerator, for more than four years.
Startup CPG
ExpertCPG is part of the Startup CPG community and supports emerging brands beyond its paying clients.
“They are experts at Amazon and are committed to protecting and promoting your brand online.”
The free audit
Want to see how we’d run your account?
It starts with a free audit from the brand manager who’d own it — real findings, no obligation.
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